Dr. Ahmad Nsour built EagleTC with a clear vision in mind — to provide top-notch consulting and engineering services with a small but mighty team that is trusted and well-respected.
Helping to build that trust and respect, EagleTC is proud to say that Dr. Nsour was named to Oakland County Executive’s Oakland Together 40 under 40 and D-Business Magazine’s 30 in Their 30s.
The Oakland County Executive’s Oakland Together 40 Under 40 program recognizes and spotlights dynamic leaders under the age of 40 who are making a difference in the Oakland County and beyond. These individuals exemplify Oakland County Executive Dave Coulter’s visions for a community working together to leverage its strengths, address its challenges, and find value in working with regional partners. Dr. Ahmad Nsour was recognized as one of the these best young professionals living and working in Oakland County in 2020.
DBusiness magazine, Detroit’s premier business journal, honored Metro-Detroit business professionals in their 30s who have achieved notable success in their respective fields. These leaders in their 30s are making a mark in Michigan and around the world, Dr. Ahmad Nsour was named as one of DBusiness magazine’s 30 in Their 30s in 2019.
For Dr. Nsour, receiving individual recognition is nice, but only because it helps with achieving the larger brand vision for EagleTC.
“When I started EagleTC, my goal was to make a sophisticated company that organizations could rest assured knowing they were in good hands,” said Dr. Nsour.
“Our vision, mission, and values lay down the footprint for global success. As an organization, clients view EagleTC as agile, reliable, and respected, and these awards help build that perception for both current and potential clients.”
Learn more about the Oakland County Executive’s Oakland Together 40 under 40 program here, and read more about the recipients of DBusiness Magazine’s 30 in Their 30’s here.
When Dr. Ahmad Nsour started EagleTC back in 2015, the goal was always to build a well-respected brand that’s not large, but rather a small and mighty team that focuses on top-notch service with a keen attention to detail. That’s because while Dr. Nsour worked as a consultant for some of the largest automakers on some extremely technical and complicated projects, he always knew that there was tremendous opportunity for the engineering expertise that he and his team could bring.
A shift in mentality for Dr. Nsour took place in the middle of 2020 as a result of the global pandemic. Like many entrepreneurs who used the pandemic as an opportunity to re-evalaute their business, Dr. Nsour took a good look at where EagleTC had been, where EagleTC was, and, most importantly, where EagleTC wanted to be.
The realization that marketing and branding needed to play a larger role for EagleTC came during that re-evaluation period. As an organization, EagleTC had previously focused most of its time, energy, and effort on projects and operations that it was time to pivot and focus on building a brand.
Companies that worked with EagleTC admired and respected the organization, but what would a new potential client that found EagleTC through Google think?
That was the inspiration behind the need to rebrand
Fast forward to 2022, and yes, the EagleTC rebrand is complete, but that’s not the entire story. With locations established in the United States, Jordan, and Australia, and projects completed in India, Hong Kong, Taiwan, Malaysia, and Brazil, EagleTC’s “small but mighty” team has a sum significantly larger than its parts.
“The vision, the mission, and the values haven’t changed in any capacity,” says Dr. Nsour. “Now, potential clients can see that EagleTC is a small but sophisticated global powerhouse. The goal has always been to build a trusted brand that’s reliable, agile, entrepreneurial, and well-respected, and our continued growth and new branding will contribute to that perception.”
“Now, people are attracted to EagleTC, and it helps us achieve our vision of being a global leader admired for technical excellence and innovation that contributes to our community. EagleTC is a mature, multi-faceted organization with a global presence that does great work,” Dr. Nsour explained.
As for the name, eagles are common symbols of might with sharp eyes that are resilient, truthful, honest, accurate, and wise: all traits that Dr. Nsour hopes that EagleTC embodies.
Plus, “Nsour” is Arabic for eagles, and the symbolism and traits of the eagle accurately depict where Dr. Nsour envisions the brand soaring in the future.