New branding. Same passion for client satisfaction.

When Dr. Ahmad Nsour founded EagleTC in 2015, his goal was to build a small, but mighty, team focused on top-notch service and detail. As a former automotive consultant, he knew there was a tremendous opportunity for his team’s engineering expertise.

In 2020, Dr. Nsour shifted his vision. Like many entrepreneurs, he saw the pandemic as an opportunity to re-evaluate his business and determine where he wanted EagleTC to go.

He started by giving marketing and branding a larger role. EagleTC had always placed importance on projects and operations, but now the focus shifted to building the brand. Contemplating how potential clients might view EagleTC inspired Dr. Nsour to look at his company through a different lens and make relevant changes.

Fast-forward to 2023 and the EagleTC rebrand is complete. With locations in the United States, Jordan and Australia, and projects completed in India, Hong Kong, Taiwan, Malaysia and Brazil, EagleTC’s “small but mighty” team has a sum significantly larger than its parts.

“Our vision, mission and values haven’t changed in any capacity,” said Dr. Nsour. “Now, potential clients can see that EagleTC is a small but sophisticated global powerhouse. The goal has always been to build a trusted brand that’s reliable, agile, entrepreneurial and well-respected, and our continued growth and new branding will contribute to that perception.”

“It helps us achieve our vision of being a global leader admired for technical excellence and innovation. EagleTC is a mature, multi-faceted organization with a global presence that does great work,” Dr. Nsour explained.

As for the company name, eagles are common symbols of might with sharp eyes that are resilient, truthful, honest, accurate and wise: all traits that Dr. Nsour hopes EagleTC embodies.

Plus, “Nsour” is Arabic for eagles, and the symbolism and traits of the eagle accurately depict where Dr. Nsour envisions the brand soaring in the future.


Dr. Ahmad Nsour honored as outstanding young professional

Dr. Ahmad Nsour built EagleTC with a clear vision in mind: to provide top-notch consulting and engineering services with his well-respected, small but mighty, team.

That hard work has paid off because Dr. Nsour was honored by two esteemed organizations for outstanding young professionals — Oakland County Executive’s Oakland Together 40 under 40 in 2020 and DBusiness Magazine’s 30 in Their 30s in 2019.

The Oakland Together 40 Under 40 program spotlights dynamic leaders under 40 who are making a difference in Oakland County and beyond. DBusiness magazine, Detroit’s premier business journal, honors metro Detroit business professionals in their 30s who have achieved notable success and are making a mark in Michigan and around the world.

Dr. Nsour is grateful for the recognition because it complements his EagleTC brand vision. “When I started EagleTC, my goal was to make a sophisticated company where organizations would know they were in good hands,” said Dr. Nsour. “Our vision, mission and values lay down the footprint for global success. As an organization, clients view EagleTC as agile, reliable and respected, and these awards help build that perception for both current and potential clients.”

Learn more about these organizations that recognize exceptional local professionals. Visit Oakland County Executive’s Oakland Together 40 under 40 program here or DBusiness Magazine’s 30 in Their 30s here.